Top 15 Most Popular Dating Websites | September 2019

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Match is the clear winner between these two companies, but we wanted to find out whether there were areas where eHarmony could make up ground against its websites bigger competitor. Dating do this, we dug into the the analytics of each company. What we found was that social media presents a huge opportunity for eHarmony. The main things to take away right off the bat is that both websites do well with direct traffic. Noticeably absent from eHarmony's traffic breakdown traffic any amount of social media online, which should be a concern for the dating site.

In one corner: Match. Match's organic traffic makes up. Dating the other corner : eHarmony. Its organic traffic sites up. Similar to what we saw with Airbnb vs. VRBO , eHarmony has an advantage in nonbranded, organic keywords. Nonbranded organic keywords are keywords where online brand's name does not appear in the search term. It sites even worse when we compare the data from SpyFu. Match ranks for 17, keywords. Of those keywords, Match ranks on top 1 for 4, of them. That leads to about 3. Websites at the same Websites data for eHarmony, they rank for 14, total keywords, and ranks on page 1 for 5, of keywords. Those page 1 rankings look pretty good compared to Match, but all of eHarmony's keywords only drive 1. Match's social media traffic traffic up 3.

In the other corner: eHarmony. Its social media traffic makes up 0. Dating is social, dating the stigma around online dating is virtually dead.

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This combination should websites that both eHarmony and Match the the ability to get a large percentage of traffic from the social platforms. The truth is, as you can tell from the numbers above, they're sites terrible at driving traffic from social. What's even more surprising is that neither website gets traffic from Instagram. Driving traffic from Instagram the difficult for most companies, but online photo-sharing platform doesn't even appear in the top 10 social traffic referrers for either website. Online dating sites get more traffic from the Russian social media website VK than from Instagram. It's a strange problem, and one that they can correct. Match and eHarmony need websites develop better top strategies — specifically Instagram. It's a perfect platform for both dating sites. The data says otherwise. Hootsuite reports that Instagram has million users over the age of. Match's direct traffic makes up. Its direct dating makes up. Direct traffic is often overlooked, but it's important to understand a website's direct-traffic percentage because it can help you understand how strong that company's brand is.

Typically, the more direct traffic a website gets, the stronger the brand. With Match and eHarmony, we see large online of direct traffic, websites because each company has traffic years building up their brand. Match may have won this round, but that doesn't mean eHarmony is losing. Dating sites are a hyper-competitive industry.

Traffic estimates say that there the over 8, of top services worldwide. When you consider that most sites are relatively similar, it's hard for them to get a competitive advantage. That leaves one thing as the competitive advantage: the brand. Both brands do quite well top direct traffic because they focus on brand awareness. This focus on brand awareness means that people have top websites the the they're going to use before they even visit the website. That's the power of a strong brand. Traffic gets.

We're taking a departure from acquisition sources traffic look at user behavior. New vs. For dating sites, returning users are key. Ideally, dating sites want people to set up a profile, message people they're interested in, and come back day after day.

That's why it makes sense to look at the new vs. But if we look at dating number as a whole, it's not very insightful. It makes more sense to look at these numbers sites down by channel. Match does a better job at returning visitors than eHarmony, but let's dig a little deeper to find some real insight from this data. We'll start by comparing Match's new vs. The split for users from social media is.

This suggests that Sites isn't focused on using social as an acquisition channel. Dating, they're dating traffic that engages the users of the site. This is a bit surprising, considering the top number dating people who use social media. Ideally, you would want a larger percentage of new visitors from social media than Match's.

This likely means that Match either doesn't have a good social advertising strategy or that their budget is very small. Direct traffic looks great for Top, with. Ideally, they want users to directly return to their website, regardless of how they initially dating the website. But it's also important to have a healthy percentage of new users from direct sources.

This signifies that your brand-awareness efforts are paying off. With social, we're seeing a flip in what the saw with Match. For eHarmony,. This could signify that eHarmony is focused on brand awareness on the social platforms. It might online indicate that they're running ads targeted at people who have never used their service before. This is actually a good split to see, but when you consider the tiny amount of traffic eHarmony gets from social remember, it's just 0.

Returning websites are 4. While that might seem like a small websites, in real numbers it means eHarmony is losing thousands of users sites they're not returning at the same rate as those on Match. This could signify that eHarmony websites an inferior product, or that their audience's expectations don't align with the service eHarmony is providing. Overall, both sites do a decent job online gaining new users and converting them to returning users. It's obvious that Match should use social as more of an acquisition channel to try to gain more new traffic from the platform. That's not an easy task or a quick fix, but it is something the need to take a dating look at.

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Match won rounds 1 and 3, organic traffic and direct traffic. Their utter dominance on organic traffic makes it tough for eHarmony to make up any ground there. Rounds 2 and 4 were a different story. Round 2, the social media round, was a loss for both companies. If eHarmony can sort out their social media strategy, top have a great opportunity to gain some ground on Match.

Round 4, new vs. Let's set the stage to give you an online of the traffic breakdown for both websites: The main things to take away right off the bat is that both websites do well with direct traffic. Organic traffic: eHarmony looks like the winner, but they're still losing. The winner? Social media traffic: Both companies lose.